Medical website design, Sydney
Websites for specialists, surgeons and clinics that patients trust
I design websites for medical practices that explain complex care in plain English, give referring doctors what they need and make booking the next appointment easy.
What a medical website has to get right
- 01
Calm patients who are already anxious
People reading about surgery or a new diagnosis want reassurance, not jargon. I write and structure procedure pages so patients understand what happens, when it’s recommended and what recovery looks like.
- 02
A separate path for referring doctors
GPs and other referrers need different information from patients. Giving them their own section, with referral details and education resources, makes you easier to refer to.
- 03
Trust before the first appointment
Qualifications, hospital appointments and team profiles are placed where patients look for them, so your experience is clear within seconds.
- 04
An obvious next step
Consulting locations, directions, phone numbers and booking details are easy to find on every page, especially on a phone.
Healthcare websites I’ve designed
Surgeons, specialists and multi-practitioner clinics, each with its own patients and referrers.
View all projects
Dr Hugh Wolfenden
A calm guide for patients facing heart and lung surgery, with eight procedures explained in plain English.
Femina Health
Bounce rate cut from 65% to 22% with faster pages and clearer service pathways.
Elizabeth Bond Orthopaedics
Separate patient and referrer pathways, backed by a reusable pattern library.
Femina Baby
A warm new brand and website that helps patients find the right service and specialist.
What’s included
- 01
Procedure and condition pages
A clear, consistent structure for every procedure, so patients can scan what matters and search engines understand what you treat.
- 02
Referrer resources
A dedicated section for GPs and medical officers, with referral information and education material in one place.
- 03
Local SEO for each location
Google Business Profile setup for every rooms and hospital you consult from, so patients nearby can find you.
- 04
Written with AHPRA’s advertising rules in mind
Careful wording around outcomes and no patient testimonials about clinical care, so your site informs without overstepping.
Clear pricing
Most specialist websites fit the Small Business package at $4,995. Larger practices with many procedures or locations get a custom quote. An Express Audit of your current site is $500. All prices exclude GST.
Compare packagesQuestions from medical practices
Do you only work with practices in Sydney?
No. I’m based in Sans Souci in southern Sydney and work with practices across Australia. Sydney clients can meet in person; everyone else meets online.
Can you redesign my existing practice website?
Yes. Most of my medical projects started as redesigns. An Express Audit ($500) is a good first step if you’re not sure what needs fixing.
Will I be able to update the site myself?
Yes. You can update procedures, team profiles and consulting details yourself, and you own the domain, hosting and logins.
Can referring doctors have their own section?
Yes. A referrer section with referral details and education resources is part of how I plan most specialist websites.
Ready to go?
With my tested methods, your business can book more clients and drive more sales. Let’s start with a free 15-minute chat.
Prefer to email? dru@madeforweb.au
Talk directly with DruReplies on the same business day