About me
Experience. Quality. Craftsmanship. Results. Impact.
Talk to a website conversion expert.
Hi, I'm Dru. After spending nearly two decades building websites for banks, airlines and government agencies, I decided it was time to do things my own way.
At Made For Web I design premium websites for Australian small businesses that need to find a competitive advantage online.
As a designer and consultant, I use the exact same techniques the industry leaders use to drive traffic and maximise conversions.
If you need a high-conversion website that screams quality then let's talk.
Based in Sans Souci, Sydney.
Working with businesses across Australia & New Zealand.
Your long-term digital partner.
I’m a firm believer that great digital work starts with a strong partnership. When you work with me, you’re never just a ticket number or passed off to a junior account manager. You have a direct line to me and 15 years of experience to draw on.
I’m here to provide honest advice, solve technical hurdles, and ensure your business constantly outpaces your competitors.
My proven website design process delivers projects on time, on budget, every time.
1. Intro call
On the call we discuss your project goals and requirements. Also we get to know each other a little but to see if we’re a good fit to work together.
2. Estimate
Following our introductory call, I’ll send you an email with a rough estimate of the price and timeline for your project.
From there, you can decide whether to continue the conversation—no obligations attached.
3. Project discovery
We’ll arrange a discovery call to dive into the specifics of your project, covering functionality, scope, content plan, assets, legal requirements, and key performance indicators to ensure its success.
This cost for this is based on project size and complexity.
4. Proposal
Using the information from our discovery call, I’ll create a detailed proposal outlining the deliverables, scope of work, pricing, and timeline for project completion.
5. Strategy & planning
A well-crafted content strategy ensures your website communicates the right message to your audience, aligns with your goals, and drives engagement.
For most projects this also involves wireframes which serve as a visual blueprint, mapping out the structure and layout to seamlessly integrate content and functionality.
6. Visual design
Visual design makes the site look great while matching your brand and grabbing attention.
We offer unlimited revisions at this stage so you can be sure to get a look you’re happy with.
7. Development
This involves turning designs into a fully functional site using clean, efficient code while ensuring compatibility across devices and browsers. Each step is carefully tested to guarantee performance, security, and a seamless user experience. You’ll receive regular updates as the development progresses.
8. Testing
Testing ensures that every aspect of the website works as intended, from functionality and responsiveness to performance and security. It’s a crucial step to catch and fix any issues before the site goes live.
9. Launch
When you’re happy with the finished website we’ll schedule a time to push it live.
We’ll be in close contact at this time to ensure the launch goes smoothly. Now it’s time to tell the world!