The challenge
A broad service offering was difficult to navigate.
- Patients needed a faster way to understand a large range of women’s health services.
- Dense clinical information made important pathways hard to scan.
- The expertise and approach of the specialist team needed more prominence.
- Slow pages and weak visual hierarchy contributed to a high bounce rate.
The solution
Clear pathways for patients and providers.
- Service content is organised around the questions patients need answered first.
- Team profiles make specialist expertise and continuity of care more visible.
- A cleaner visual hierarchy makes detailed healthcare content easier to absorb.
- Performance improvements helped reduce the bounce rate from 65% to 22%.