Since the new site went live, the difference has been massive. Our cost per booking has dropped significantly and the whole process is now seamless for our customers.
Hazel Lee
Owner, Blue Gum Ski Co.
The challenge
High ad spend. Too few bookings.
- Heavy Google Ads spend led to a slow, confusing rental journey—especially on mobile.
- Checkout drop-offs drove up acquisition costs and wasted ad spend.
The solution
A booking journey built to convert.
- Clear categories and a mobile-first flow made choosing equipment and booking effortless.
- The streamlined journey cut cost per lead by 64%.