Blue Gum Ski Shop

Branding

Marketing

Web Design

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Blue Gum website showcase
Blue Gum website design

“Dru delivered exactly what he promised. Our old site was clunky and we were definitely wasting money on ads that weren’t converting.

Since the new site went live, the difference has been massive. Our cost per booking has dropped significantly and the whole process is now seamless for our customers.

We couldn’t be happier with the outcome.”

Hazel Lee Blue Gum

Hazel Lee

Owner – Blue Gum Ski Co

The challenge

High ad spend and low bookings

Blue Gum Ski Co. was investing heavily in Google Ads, but their website wasn’t converting that traffic into rentals. The existing site was difficult to navigate, especially on mobile, leading to a high bounce rate and wasted marketing budget. Key issues included:

  • High bounce rates: Potential customers were leaving the site before reaching the booking page.
  • Mobile friction: A clunky mobile interface made it hard for people to book on the go.
  • Wasted ad spend: A high cost per acquisition (CPA) was eating into their margins.
  • Confusing booking: The rental process was buried under too many clicks and unnecessary steps.

The solution

A conversion-focused booking experience

We rebuilt the site from the ground up, focusing on a clean, mobile-first interface that gets out of the way of the user. By simplifying the journey from the homepage to the checkout, we turned the website into a high-performing sales tool. Key wins included:

  • Simplified booking flow: Drastically reduced the number of clicks required to confirm a rental.
  • Clear visual hierarchy: Categorized equipment (Pro vs. Beginner) so users can find what they need instantly.
  • Ad optimization: Designed dedicated landing pages that helped drop the cost per conversion by over 70%.
  • High-speed performance: Optimized the site for fast loading on mountain networks with limited reception.